# Anita Kirkovska

> Notes from the intersection of AI, product, and growth.

Hi, I'm Anita! A Balkan girl 🇲🇰 turned New Yorker 🇺🇸. Big foodie, dog lover, and occasional nonfiction writer. A Fulbright Scholar with a master’s in CS, I’ve spent 10+ years at the intersection of growth and product. Lately, I’ve been obsessing over how personal agents are changing work, giving every individual contributor the reach of a whole team.

Each Markdown export includes the canonical web page URL.

## Overview

- [About Anita](https://www.anitakirkovska.com/index.md): Biography, recent writing, and projects.
- [All articles](https://www.anitakirkovska.com/blog/index.md): Writing archive.

## Articles

- [Building a growth engine with AI agents](https://www.anitakirkovska.com/blog/agent-led-growth/index.md): Experiments in agent-led growth, from an agent-powered website to AI content, personalized marketing, and onboarding.
- [Designing an agent collaborator](https://www.anitakirkovska.com/blog/gtm-playbook-launching-ai-features/index.md): How voice, screen sharing, and continuous context can deepen engagement with AI.
- [The product onboards to you now](https://www.anitakirkovska.com/blog/the-product-onboards-to-you-now/index.md): A case study on rebuilding AI onboarding around context, personality, and proactive follow-up.
- [How I churned from Webflow in one week using coding agents](https://www.anitakirkovska.com/blog/coding-agents-made-me-churn-webflow/index.md): How a five-person marketing team replaced Webflow with Next.js, Sanity, and agent-powered workflows to turn its website into a faster content and experimentation engine.
- [You don't know how to use AI](https://www.anitakirkovska.com/blog/you-dont-know-how-to-use-ai/index.md): A practical framework for becoming AI-native by choosing repeatable work, writing better skills, and teaching agents through feedback.
- [Your next user is an agent](https://www.anitakirkovska.com/blog/make-products-ai-agents-want/index.md): A thought piece on what changes when AI agents become the active users of software, and why product teams need new ways to measure value.

## Optional

- [RSS feed](https://www.anitakirkovska.com/rss.xml): Article updates.
- [Sitemap](https://www.anitakirkovska.com/sitemap-index.xml): Canonical page sitemap.